UI/UX Designer (Match-3 game)

We are developing a mobile Match-3 game with a meta-game layer. The project includes:

• Core Gameplay: Match-3 levels.
• Meta Layer: Farming, development, and decorations.
• Interaction: Engaging with characters and animals.
• UI System: Screens, shops, offers, and events.
• Visuals: Light animations (Spine) and minimalist VFX.

Product Style:

• Bright, clean, and intuitive.
• Targeted at a mass-market audience.
• Mid-core casual quality level.
• Primary focus: Usability, readability, and logic.

About the Role:

We are looking for a UI/UX Designer who will be responsible for:

• How the game functions and how the player perceives it.
• The structure, logic, and usability of all game screens.
• The seamless connection between gameplay and interface.

Key Responsibilities

• UX Strategy: Creating user flows, screen transition logic, and defining the overall game structure.
• Layout & Design: Designing screen layouts, establishing information hierarchy, and optimizing HUD structures.
• Gameplay Integration: Ensuring tile readability, clear goal visualization, and logical introductions of new mechanics.
• Interactivity: Designing object interactions and various screen states.

Expected Outcomes

The UI/UX Designer is expected to deliver:

• An intuitive interface and clear gameplay experience.
• A frictionless onboarding process for new players.
• Support for effective monetization through smart design.
• A cohesive UX system across the entire product.

Requirements

Experience

• 3+ years of experience in UI/UX.
• Game Dev experience is mandatory.
• Background in mobile / casual / mid-core projects.
• Experience with shipped products (not just concepts).

Core Skills

• UX Mindset: Expertise in user flows and wireframing.
• Gameplay Fluency: A deep understanding of how gameplay translates to UI systems.
• Gaming Insight: Knowledge of match-3 mechanics, player interaction patterns, and factors influencing retention.

Technical Proficiency

• Basic understanding of the UI production pipeline.
• Familiarity with engine integration and working within technical UI systems.

Software & Tools

• Required: Figma, Miro / FigJam (or similar whiteboarding tools)
• Preferred: Adobe Photoshop, Unity (basic knowledge), Spine (general understanding)