First-Time User Experience (FTUE) measures how well new players engage during their very first session.
Up to 70% of players churn at this stage. Without detailed analytics, studios can’t identify why players drop off or how to improve onboarding flow and early engagement.
Less than 2% of mobile players make an in-app purchase (IAP), meaning revenue depends on a small group of paying users.
Without insights into player segments and spending behavior, studios can’t optimize offers or pricing to increase conversions and overall revenue.
User acquisition (UA) costs have grown by more than 30% year-over-year, putting pressure on marketing budgets.
Without accurate lifetime value (LTV) modeling and retention analytics, studios can’t forecast payback periods, plan sustainable growth, or optimize ad spend effectively.
Development teams often invest 30% or more of their time creating new content – such as battle passes, events, or downloadable content (DLC), without knowing whether it truly drives engagement or revenue.
Without proper analytics, studios risk spending resources on features that don’t improve retention, session length, or player satisfaction.
Analytics are often spread across multiple tools such as Amplitude, Firebase, and GameAnalytics, leading to data silos and incomplete visibility.
Without a unified system, teams struggle to track the full player journey, connect insights across platforms, or make confident, data-driven product decisions.
Define the right metrics and build a structured event taxonomy. Clean data architecture improves reporting speed and simplifies long-term analysis.
Create reliable data flows and centralized storage. We help teams establish strong data governance and improve efficiency across analytics and BI workflows.
Develop custom dashboards that visualize key performance indicators—retention, revenue, and engagement—helping teams make faster, data-based decisions.
Segment players by behavior and predict lifetime value (LTV). Use insights to personalize offers, increase retention, and guide marketing investment.
Examine where players drop during the First-Time User Experience (FTUE) and adjust early gameplay flow to improve onboarding and engagement.
Measure how new content, features, or downloadable content (DLC) impact engagement. Focus development resources on updates that deliver measurable player value.
Connect and configure tools like Amplitude, Firebase, and GameAnalytics to create unified data visibility and enable agile, data-based decisions across teams.
Review existing tools, data quality, and project goals. Define key performance metrics such as day-one and day-seven retention and average revenue per player.
Design a consistent event and parameter structure across all platforms to ensure accurate, comparable data collection.
Configure and connect platforms like Amplitude, Firebase, or GameAnalytics, ensuring full privacy compliance and reliable data capture from launch.
Create validated, automated data flows between your game, storage, and visualization tools to maintain consistency and reduce manual work.
Develop tailored dashboards that track retention, monetization, and player behavior, giving teams clear visibility into game health and performance.
Turn raw data into actionable findings through ongoing analysis. Translate trends and anomalies into clear, prioritized recommendations.
Design and manage tests on pricing, onboarding, or content performance to validate hypotheses and guide data-driven optimization.
Deliver full documentation and hands-on training so your internal teams can manage, monitor, and scale analytics independently.
