Marketing games captivate audiences with interactive experiences, keeping your brand top-of-mind and increasing visibility — leading to higher customer interest and sales opportunities.
Stepico
Marketing Games
Harness the Power of Advergames to Boost Engagement and Brand Loyalty
Our expertise in developing marketing and advertising games, commonly known as advergames, offers immersive experiences that resonate with your target audience. By integrating your brand into captivating gameplay, we create memorable interactions that drive engagement, enhance brand recognition, and foster customer loyalty.
Our expertise in developing marketing and advertising games, commonly known as advergames, offers immersive experiences that resonate with your target audience. By integrating your brand into captivating gameplay, we create memorable interactions that drive engagement, enhance brand recognition, and foster customer loyalty.
How to Leverage Games in Marketing & Advertising
Marketing games revolutionize brand engagement by captivating audiences, strengthening customer connections, and driving measurable results. Whether used for advertising campaigns, branding initiatives, or games for marketing events, fun and interactive advergames experiences make your brand unforgettable.
Boost Engagement & Maximize Brand Awareness
Strengthen Customer Loyalty & Connection
By creating enjoyable brand interactions, advergames foster deep emotional connections, encouraging repeat engagement and long-term customer retention that translates into higher lifetime value.
Increase Conversions & Maximize ROI
Gamification marketing incentivizes user actions, generates valuable customer insights, and drives higher conversion rates — resulting in improved marketing performance and greater return on investment.
Custom Marketing Game Development Tailored to Your Brand
Custom Marketing Game Development Tailored to Your Brand
We develop high-quality marketing games across various platforms and formats, from web and mobile to interactive event activations. Our expertise in gamified marketing ensures engaging, customized experiences that align with your brand goals — enhancing customer interaction, boosting conversions, and delivering measurable results.
Full-cycle Advergames Design and Development
We create engaging and fun marketing games tailored to your brand, delivering interactive experiences that captivate audiences and drive conversions. Whether casual, strategy, or puzzle-based, our games maximize engagement and brand recall.
Mobile & Web-Based Advertising Games
Reach your audience anytime, anywhere with interactive advertising games optimized for mobile and web platforms. These fun branding games increase engagement, encourage social sharing, and enhance brand visibility.
Loyalty Programs & Reward Games
Boost customer retention with gamified loyalty programs. Reward-based games incentivize repeat engagement, driving long-term brand loyalty and increasing customer lifetime value.
Games for Marketing Events & Activations
Make your events unforgettable with engaging branded games. Whether for trade shows, product launches, or team-building activities, our interactive experiences draw in audiences, create buzz, and drive customer interactions.
Immersive AR/VR Brand Experiences
Leverage cutting-edge AR/VR technology to create highly immersive branded games. Through virtual storytelling and interactive play, we will help your brand create unforgettable experiences that captivate audiences, foster deep emotional connections, and enhance customer engagement in a dynamic, immersive environment.
LET’S CREATE IMPACT TOGETHER
We build high-quality marketing games — fast, engaging, and ROI-driven. From casual to immersive experiences, our games boost brand interaction, accelerate conversions, and ensure a faster time to market. Ready to level up your marketing? Ask our game experts!
Tailored Marketing Games for Every Need
Maximize engagement, speed up deployment, and optimize costs with tailored advergame solution. We offer two strategic approaches to branded game development, ensuring efficiency and impact based on your goals and budget.
Custom-Built Marketing Games
Fully unique games designed from scratch to match your brand identity and audience engagement goals.
✔ Highly immersive & interactive – Deliver unforgettable brand experiences
✔ Maximum brand alignment – Ensure strong messaging and identity integration
✔ Advanced engagement mechanics – Drive deeper user interaction and retention
Ideal for large-scale marketing campaigns, product launches, and interactive brand storytelling.
Reskinnable Advertising Games
A library of pre-built game mechanics customized with your branding, visuals, and messaging for rapid launch.
✔ Faster time-to-market – Launch campaigns in weeks with proven mechanics
✔ Lower development costs – Minimize expenses without compromising engagement
✔ Scalable & adaptable – Easily modifiedy and reused across multiple campaigns
Perfect for brands seeking cost-efficient, high-impact advergames with minimal development time.
Expand Your Marketing Impact with Our Creative Services
Beyond game development, we offer a range of high-quality art and animation services tailored for marketing agencies and brands. From stunning visuals to seamless user experiences, Stepico can help you stand out, captivate audiences, and maximize engagement.
2D Art and Animation
Bring your brand to life with high-quality 2D visuals and animations. Whether for marketing games, social media campaigns, or digital ads, our designs captivate audiences and enhance brand storytelling.
3D Art and Modeling
Create stunning 3D assets for games, product showcases, and interactive brand experiences. From detailed models to lifelike environments, we help you build immersive visuals that leave a lasting impression.
Game UI/UX Design
Design intuitive, user-friendly interfaces not only for advergames but also for apps, websites, and digital platforms. Our UI/UX solutions ensure seamless interaction and engagement across all touchpoints.
Character and Environment Design
Develop unique characters and immersive environments that strengthen brand identity. Whether gamified marketing, ad campaigns, or promotional materials, these assets enhance visual storytelling and audience connection.
Motion Graphics & Cinematics
Create dynamic motion graphics, animated ads, and cinematic trailers that amplify your brand’s message. From in-game cutscenes to social media videos, we craft visually compelling content that grabs attention.
Why Stepico
With over a decade of experience in game development, Stepico has established itself as a trusted partner for industry leaders such as NBC Universal, Gameloft, and Immutable. Our portfolio showcases various successful projects, reflecting our commitment to quality and innovation. We value long-term collaborations, with client partnerships averaging over three years, fostering mutual growth and success.
Stepico
use cases
Stepico crafts marketing games to foster a positive emotional connection between your brand and your customers. Our expertise in developing gamification experiences enables you to attract target audience and boost sales.
Stylish matches
Overview: Web-based match 3 game built for a fashion retailer to attract new customers and promote a new product.
The Result:
✔ 35% increase in the number of visitors to the fashion retailer’s website, with an average session duration increase of 15 minutes per user.
✔ For every $1 spent on game development and marketing, the retailer saw a return of $6 in sales within the first quarter after the game’s launch.
✔ 20% of users who played the game redeemed the promo codes, leading to a 15% increase in conversions on the retailer’s online store.
The Result:
✔ 35% increase in the number of visitors to the fashion retailer’s website, with an average session duration increase of 15 minutes per user.
✔ For every $1 spent on game development and marketing, the retailer saw a return of $6 in sales within the first quarter after the game’s launch.
✔ 20% of users who played the game redeemed the promo codes, leading to a 15% increase in conversions on the retailer’s online store.
Sneaker Shooter
Overview: Web-based bubble shooter game designed for a custom sneaker brand to engage users by allowing them to win discounts and special brand offers.
The Result:
✔ 45% of users who played the game returned for multiple sessions, leading to a 30% increase in time spent on the site.
✔ The game resulted in a 40% increase in repeat customers, as players were motivated to purchase additional products using the discounts earned from the game.
✔ Sneaker Shooter contributed to a 25% increase in sales over 3 months, as 18% of players redeemed their discount codes for custom sneakers.
The Result:
✔ 45% of users who played the game returned for multiple sessions, leading to a 30% increase in time spent on the site.
✔ The game resulted in a 40% increase in repeat customers, as players were motivated to purchase additional products using the discounts earned from the game.
✔ Sneaker Shooter contributed to a 25% increase in sales over 3 months, as 18% of players redeemed their discount codes for custom sneakers.
Fitness Motivator
Overview: Web-based Match 3 game developed for a fitness app, designed to motivate users to stay active and engaged with their workout plans by earning rewards through in-game achievements.
The Result:
✔ 30% of new users who interacted with the game continued using the fitness app for more than 6 months, compared to a 15% retention rate from non-game users.
✔ 18% of players who engaged with the game purchased additional premium memberships or fitness gear through the app, increasing revenue by 20%.
✔ 10.000+ shares on social media, with users posting about their fitness progress and game achievements, creating viral buzz for the brand.
The Result:
✔ 30% of new users who interacted with the game continued using the fitness app for more than 6 months, compared to a 15% retention rate from non-game users.
✔ 18% of players who engaged with the game purchased additional premium memberships or fitness gear through the app, increasing revenue by 20%.
✔ 10.000+ shares on social media, with users posting about their fitness progress and game achievements, creating viral buzz for the brand.
DRIVE RESULTS WITH SPEED AND PRECISION
✔ ROI-Driven Solutions – Maximize impact with measurable engagement, conversion tracking, and increased LTV.
✔ Rapid Deployment – Launch in weeks with a streamlined process for fast, scalable results.
Have an idea for a game or campaign? Consult with our experts!
✔ Rapid Deployment – Launch in weeks with a streamlined process for fast, scalable results.
Have an idea for a game or campaign? Consult with our experts!
Exciting Games
Games by Stepico are a perfect blend of our creative vision, captivating gameplay mechanics, and top-tier visuals powered by state-of-the-art technology.
Frequently Asked Questions
What are marketing games, and how can they benefit my brand?
Marketing games, or advergames, are interactive branded experiences designed to increase engagement, customer retention, and brand awareness. By leveraging gamification, they encourage user participation, drive conversions, and enhance ROI. These games turn passive audiences into active players, creating a memorable and measurable impact for your marketing campaigns.
What is a gamified marketing strategy?
A gamified marketing strategy integrates game mechanics — such as challenges, rewards, and leaderboards — into digital campaigns to boost user engagement and brand loyalty. By utilizing interactivity and incentive-driven experiences, businesses can improve customer acquisition, increase session times, and drive measurable ROI while creating highly shareable content for social media and beyond.
How do advergames drive engagement and ROI?
Advergames enhance user interaction by combining entertainment with brand messaging. Through immersive gameplay, achievements, and personalized rewards, they improve customer retention, boost conversion rates, and increase lifetime value (LTV). By tracking user analytics, brands can optimize campaigns, ensuring scalable engagement and maximizing return on investment (ROI).
How long does it take to develop a branded game?
The development time depends on complexity and scope. Reskinnable game mechanics offer a faster time-to-market, launching just in weeks, while custom-built interactive experiences require a few months. Our agile development process ensures high-quality game design, optimized performance, and rapid deployment to meet marketing objectives efficiently.
What platforms and technologies do you use for marketing games online?
We develop cross-platform marketing games for web, mobile (iOS & Android), AR/VR, and social media using industry-leading engines like Unity and Unreal Engine. Our technology stack ensures seamless performance, scalability, and interactive storytelling.
What additional creative services do you offer for marketing agencies and brands?
In addition to game development, we offer high-quality character design, environment art, 2D/3D animation, and interactive content creation. These assets enhance branded campaigns, social media engagement, and gamified marketing strategies, ensuring visually compelling experiences that drive conversions, brand loyalty, and audience interaction across multiple digital platforms.
